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Books Home > Sales and Marketing > International Sales

The Business Chameleon The Business Chameleon
The art of achieving success in business abroad

Authors: Ron Roet and Diana Beaver

Paperback • A5 • 180pp • £14.99 • ISBN 1-85252-429-4 • 2003

This very practical book will help international business people become more effective and successful in their dealing around the world. Too many perfectly good deals are destroyed by people simply being unaware of how differently business is conducted in different countries.


Price:   £14.99

Dealing With the Chinese Dealing With the Chinese
A practical guide to Chinese business etiquette

Author: Scott D. Seligman

Paperback • A5 • 192pp • £12.99 • ISBN 1-85252-065-5 • 1997

‘Offers pointers on etiquette and negotiating that will be relevant for years to come. Simple enough for neophytes on their first trip to China, complete enough for those who visit regularly, and entertaining enough to read at the beach.’ Business Week


Price:   £12.99

Doing Business in China Doing Business in China
Author: Benoit Ams

Paperback • A5 • 188pp • £14.99 • 9781852525903 • 2009

The English edition of the award-winning Belgian guide to doing business in China, endorsed by the EU. Highly topical, particularly as Western economies head deeper into recession.



Price:   £14.99

International Sales and the Middleman International Sales and the Middleman
Managing Your Agents And Distributors

Author: John P Griffin

Paperback • A5 • 160pp • £12.99 • 1-85252-168-6 • 2005

This book is about managing dealers, distributors and agents in overseas markets – an essential guide to anyone doing business overseas. Now in its second edition, in paperback for the first time, International Sales and The Middleman gives detailed practical advice on how to go about finding, appointing, and managing local agents. It includes advice on local customs and preferences in key markets, and shows readers what pitfalls to expect in negotiating these crucial appointments. It includes sections on training, motivating and managing the agents and shows readers how to establish a successful network to build the business overseas.

'For the more sophisticated exporter' Financial Times


Price:   £12.99

Talking with the New Business Dragons Talking with the New Business Dragons
A completely new business guide for trade with China

Author: Melville Petrie

Paperback • A5 • 160pp • £14.99 • ISBN 1-85252-467-7 • 2006

With this pocket-size volume, written by an acknowledged China expert, the business traveller can cut through millennia of culture and understand what is going on. Deals will be reached faster and negotiations clarified. This important book is essential reading for anyone travelling to China on business for the first time, and seasoned China hands will also find it very useful. It will not only save time, but business readers will understand things far better than they could have dreamt. Melville Petrie has carefully analysed the very different behaviour patterns involved in doing business with the Chinese and then put it into a guide for the busy reader.


Price:   £14.99

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