MB2000 Online Bookstore
Sales and Marketing
PR and Advertising
Big Smiles in Short Skirts Won't Work
Corporate Communications for Professional Service Companies
Author: Bill Williams
Paperback 210 x 148mm 172pp £12.99 1-85252-231-3 1997
The world of the professional service company has changed radically in the 1990s. Lawyers, accountants, consultants and practitioners of every kind are having to learn the technique of managing their corporate image. Based on years of experience managing corporate PR for PA Consulting, Bill Williams offers his own personal guidelines for success in this most critical of areas.
It has become essential for any service supplier to gain a distinct, clear identity in a precisely defined market. Bil Williams has been working to achieve this in a variety of situations over twenty years.His is not an ability that I meet often but it is one that I will always be grateful to use. John Foden, Chairman. PA Consulting Group
Does My Firm Look Big In This?
Author: Sid Gibson
Paperback A5 156pp £14.99 9781852525859 2008
You don't have to be a big company to make a big impression. This invaluable guide shows how small businesses can level the playing field with their larger competitors. It shows how the principles of corporate identity can be applied to any enterprise, however small, and explains how careful use of corporate design techniques can produce a powerful effect, whatever the size of your business.
Don't Take Our Word For It!
The Encyclopedia of Word-of-Mouth Advertising
Author: Godfrey Harris
Paperback A5 192pp £12.99 1-85252-305-0 1999
The latest and most comprehensive guide from the guru of word-of-mouth advertisers. Split into 3 sections, the book deals with: how word-of-mouth really works, and when and how it is appropriate a compendium of newly created and carefully refined word-of-mouth programmes designed to be used by various different industry sectors techniques to make word-of-mouth advertising effective in any situation.
Effective Media Coverage in 90 Minutes
How organisations can maximise publicity and deal with good and bad news
Author: Ted Lamb
Paperback - A5 - 140pp - £9.99 - ISBN 9781852525323 - (published 28-Feb-07)
Good and regular press and broadcast coverage can pay huge dividends. It can create sales, save advertising costs, improve image and repair all kinds of damage, among other benefits. This book shows how you can achieve it.
How to Handle Media Interviews
Author: Andrew Boyd
Paperback A5 224pp £12.99 1-85252-124-4 1999
A complete guide to being interviewed whether on the tv, radio, or by the press.
The book covers all stages of the process, including:
- handling interview requests
- understanding the journalist's agenda
- matching the message to the medium
- preparing for the interview
- mastering broadcasting techniques.
Practical tips are given by media masters from both sides of the divide; from the angry men of TV and politics, Jeremy Paxman and Tony Benn, to the Today Programme, the CBI, PR professionals and senior corporate spokesmen. They reveal their secrets of success and point out the traps for the unwary.
Public Relations for your Business
Author: Frank Jefkins
Paperback 210 x 148mm 204pp £12.99 1-85252-347-6 2000 (revised edition)
A practical, down-to-earth guide to public relations how it works, what it can do for your company, and how to do it. Written by a well-known PR guru and recently updated, this book is a classic introduction to the world of Public Relations.
'Any businessman seeking to gain some understanding of what PR is all about, and how it applies to his own enterprise, would do well to consult this highly readable book.' Management News
Winning In YourOwn Way
Author: Robert Bean
Paperback A5 144pp £14.99 9781852526276 2009
In full colour, inside and out, this is a different kind of business book, highly designed, and beautifully produced. Winning In Your Own Way is an illustrated guide to the application of branding principles in business, written by a leading figure in the advertising industry.
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